Brafa Art Fair
The Brafa Art Fair, created in 1956, is one of the world’s oldest and most prestigious art fairs, famous for the high quality fine art, antiques, modern and contemporary art and design it offers. Brafa stretches on 9 days from the end of January to the beginning of February. The first major art event of the year, it is considered a reliable barometer of the art market.
Brafa is located in Tour & Taxis, a magnificent site that is part of Brussels’ industrial heritage. The cosmopolitan capital of Europe is known for its excellent food and dazzling array of museums, monuments and boutique shops.
For this project, we refurbished the existing corporate identity to give it the right look again. The guest of honour of this edition are five pieces from the Berlin Wall. It went without saying that this became part of the communication. By taking details and placing them on the cover, invitations etc. a unique mix was created.